Ever wondered how to get booked out with your ideal clients?

While there are many ways to attract potential clients—a solid portfolio, social proof, and a strategic marketing plan just to name a few—there’s one factor that I stand by and strongly recommend focusing on especially for beginner service-based businesses.

It’s providing an amazing client experience.

I would be reminded just how important a client experience is whenever I would get referrals, testimonials, and repeat business from previous clients.

More than delivering the service and results as promised, they would compliment how organized my process was and how well taken cared of they felt while working with me.

Let’s face it. There’s a lot of competition out there and everyone in a specific niche is promising the same or similar results.

So, it only makes sense that in order to stand out and to ensure that you keep getting more and more clients, you’ve got to make your clients happy by proving a professional, exceptional, and referral-worthy client experience.

Remember, happy clients can give you glowing testimonials you can show off on your website. They are also more likely to do business with you again in the future and they can even refer you to their friends and colleagues.

On the other hand, unhappy clients may share about their negative experience and discourage others from hiring you.

But don’t just take our word for it. Many experts also agree that an exceptional client or customer experience is vital for service-based business.

Here are 25 quotes to inspire you to provide an amazing client experience.

1. "I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

2. “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” - Walt Disney

3. “You will get all you want in life if you help enough other people get what they want.” - Zig Ziglar

4. “Your most unhappy customers are your greatest source of learning.” - Bill Gates

5. “The key is to set realistic expectations, then exceed them, preferably in unexpected and helpful ways.” - Richard Branson

6. “People don't care how much you know until they know how much you care.” - Theodore Roosevelt

7. “Always deliver more than expected.” - Larry Page

8. “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” - Lauren Freedman

9. “If you make a sale, you can make a living. If you make an investment of time and good service, you can make a fortune.” - Jim Rohn

10. “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos

11. "Happy customers are your biggest advocates and can become your most successful sales team." - Lisa Masiello

12. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” - Chip Bell

13. “Courteous treatment will make a customer a walking advertisement.” - James Cash Penney

14. "The more advocates you have, the fewer ads you have to buy." - Dharmesh Shah

15. “Building a good customer experience does not happen by accident. It happens by design.” - Clare Muscutt

16. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” - Ken Blanchard and Sheldon Bowles

17. “If you are not taking care of your customers, your competitor will.” - Bob Hooey

18. “Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” - Steve Cannon

19. “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'“ - Brian Tracy

20. “Customers who love you will market for you more powerfully than you can possibly market yourself.” - Jeanne Bliss

21. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." - Warren Buffett

22. "You've got to start with the customer experience and work back toward the technology - not the other way around." - Steve Jobs

23. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” - Valeria Maltoni

24. "The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms." - Ginger Conlon

25. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” - Peter Drucker

Over to You

Many experts agree that an amazing client experience is important to not only survive but also thrive as a service-based business. More than simply delivering the services and results that you promised, be sure to provide your clients with an overall positive client experience that is professional, exceptional, and referral-worthy. Doing so will help you receive glowing testimonials, get more referrals, guarantee repeat business, and stand out in your industry.