It may seem easy enough to find employees when the economy is shrinking and unemployment rates are quite high at 3.8%.
Image via BLS
But guess what?
Even with such widespread unemployment, it’s not easy to hire new employees. In fact, 77% of employers report difficulty in hiring talent for the right roles.
This underscores the need to have a solid plan in place to attract and retain talent. You need to promote your business to potential employees to get their attention. And that’s where team culture can help.
You can showcase your team culture to showcase what potential employees can experience when they join your organization.
But how can you go about it?
Let’s find out.
6 Ways You Can Show Your Team Culture
Here are five crucial ways through which you can showcase your team culture to potential employees and attract them to your organization.
1. Organize Team Building Activities
One of the best ways to showcase and build your team culture is through team building events. These could be both physical and virtual events based on the sort of team you have.
And how exactly do these events help?
Well, they help your team bond over things other than work. It helps cultivate a team spirit among them and also helps them unwind from work.
With Confetti, you get access to a host of virtual, hybrid, and in-person events. From escape quest games to cooking classes and wine-tasting, there’s so much you can do to build your team spirit.
But how do these activities help attract potential employees?
Well, you can showcase these activities on social media, your website (including the hiring page!), and email campaigns to give prospects an idea of what they can experience when they join you. A win-win, really!
2. Create Employee Testimonial Videos
While team events showcase how your employees engage with each other in fun activities, there’s nothing quite as effective as listening to employees. When potential employees hear good things about your company coming directly from existing and past employees, they’ll feel motivated to join your organization.
And that’s where employee testimonial videos come in. They bring legitimacy as the prospects know it’s the employees talking. All you have to do is give your employees a chance to speak freely about their experience at your organization and shoot those videos.
You can then edit them using an online video editor and share them on social media and your careers pages. Such validation of your organization can come in handy to attract employees.
3. Use Employee Advocacy on Social Media
Employees can turn into influencers for your brand on social media. While they may not have the large followings commanded by influencers, they can influence their circles by publishing things related to your company.
All you have to do is motivate your employees to share company news on social media. And you can do this by leveraging customer portal platforms where you can share company news with them. Your employees can easily share these events with their followers on social media.
You can also motivate them to write about any good experience they have with your organization. For instance, if your human resource department comes up with an outstanding leave policy, your employees can highlight it on social media. Encouraging such engagement is also a great way to understand how to measure employee satisfaction, as positive feedback and shared experiences reflect workplace happiness. This can help build your employer brand and attract prospective employees.
4. Highlight Employee Diversity
Diverse employee groups might consider a company’s diversity inclusiveness before choosing to apply for a position there. That’s why it’s important to promote your organization’s diverse culture online.
You must first strive to create a workplace that provides equal opportunities to minorities and helps them thrive. In fact, you can host diversity activities to embed this in your company’s ethos.
Then, show diversity on your careers page, and make sure you interview a diverse set of employees and publish their work stories on social media.
Also, show how your workplace culture is different from that of other organizations and position your organization as one that cares about its employees’ well-being.
For example, look at this careers page on Toggl. Note how they’ve highlighted their diversity by including the number of nationalities, languages, and more. They’ve even put up images of employees together and virtually meeting up. It motivates prospects from all around the world to apply for the vacancies at Toggl.
Image via Toggl
5. Recognize Your Employees
Employee recognition is the key to employee satisfaction. When you recognize the hard work put in by your employees with appreciation gifts, they’ll feel recognized and be motivated to work even harder.
What’s more?
Recognizing your employees will also motivate them to share their achievements on social media. In fact, you can share them on professional social platforms like LinkedIn through your company profile to recognize them online.
When prospective employees see how the current employees are rewarded for their performance in your organization, they’ll be inclined to apply for vacancies in your company.
The best part about recognizing employees is that it’s a great way to even retain existing employees. This makes it a win-win situation where you attract new employees and retain existing ones.
6. Position Your Employees as Experts
One of the things potential employees consider before joining an organization is the growth prospects it offers. A company that enables its employees to grow professionally will likely attract more interest from prospective employees.
And that’s why it’s crucial to position your employees as experts. Give them a stage to grow by enabling them to speak at events, host podcasts, write guest posts on other websites, and more.
You could take this a step further and have your employees featured in courses you create. All you need to do is invest in a course creation platform like Thinkific. Here’s a review of the platform by Attrock to help you determine if it’s the right fit for you. You can then shoot the courses with your employees and promote them.
While it helps your employees stand out, it also makes your organization more human. When prospects see that they could potentially see their personal brands grow with your business, they’ll also be more likely to apply for vacancies in your organization.
For instance, Ahrefs does this extremely well. Their courses feature their employees who get positioned as thought leaders. It helps build their brand awareness too.
Image via Ahrefs
Final Thoughts
While the job market may be packed with loads of applicants, finding the right employees for your vacancies is no mean deal. It’s something most companies struggle with.
And that’s why it’s important to showcase your team culture and build a solid employer brand. Organize team building activities, make employee testimonial videos, recognize them, position them as thought leaders, and use employee advocacy to make your organization attractive for prospective employees.
Reena Aggarwal
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.
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