Social Media Branding Tips | ProductiveandFree

Social media branding is the cornerstone of any small business's marketing strategy. Since its inception, social media has been a great place for small businesses to advertise. Its ability to reach a specific audience with a wide reach is unparalleled.

To get the best response from your social media branding, you might want to take the time to create a plan. Small business marketing is all about getting the most from the smallest amount of resources, which is why social media branding is such a good fit for small business marketing.

Below, we discuss some of the key tips for small businesses to consider when making their social media branding strategies.

Create a Logo That Promotes Your Brand

For businesses, every space is an opportunity for branding. Use a logo maker to create the captivating branding that you will use on social media as your profile image. Your profile picture shows up in the comment section, in searches and in direct messages, so it needs to be on-brand for your business.

Choosing your logo as your profile picture will maintain brand consistency across your profile and help people recognise you and your products. On the other hand, if your products are popular but you don't have much social media presence, a logo will help your audience find you online more easily.

Authentic Designs

When developing your small business's social posts, it’s important to create images that authentically represent your business philosophy and mission. The colours and shapes in your logo should reflect this idea in some way. You should also avoid generic fonts and shapes as they will not stand out on social media.

Social media has an endless supply of content for its users. As a small business, posting unique designs that reflect your business objectives will help you build a solid audience quickly. When creating content for your social media, putting your own twist on trends will make you stand out in the crowd. So, get out there and get creative, make something that nobody has seen before.

Consistent Delivery

Staying connected with your audience is all about consistency because relationships can take some time to form and grow. Managing your platforms to simultaneously post to all of your platform accounts will ensure that your different audiences receive the same social media experience.

As well as platform consistency, it’s important to schedule regularly and routinely so that your customers can become familiar with your business. Changing logos, design language and messaging too much can make it hard for customers to connect with your products. Staying consistent in your presentation will make you instantly recognisable in your market.

Create a content schedule for your business so that there is always content in the pipeline. A good content schedule includes time for designing and creating new content as well as the release dates for finalised content. Your content schedule is the key to staying consistent on social media and staying consistent is your best way to maintain and grow a strong audience.

In addition, consider replying to user comments on your social posts. Interacting with users across your social media platforms and giving followers a personal experience will not only drive engagement but also help you retain your audience. Staying consistently connected with your audience is key to retaining followers on social media.

Social Media Branding | ProductiveandFree

Quality Content

Engagement on social media drives the platform, as engagement such as likes, shares and follows is what the social media algorithms use to determine if they should recommend content to others. This is why constantly working to improve the quality of your content should be a priority for any business wanting to use social media branding to market their business.

This does not mean you need to spend a lot of money on fancy camera equipment or hiring third-party companies to create content, it just requires a little attention to detail. Most phones and entry-level digital cameras are more than enough to create engaging content for social media. Use creative lighting and settings to showcase your business, try different environments or use customers in your content to drive engagement.

You can then use social media analytics tools to track how your content performs, and identify which type of content performs the best. This will help you tailor your content to get high engagement.

Slowly Integrate Marketing

Once you have gained an audience on social media, your business is then able to utilise your social media following to market your business through offers, product posts, ads and referral programs. When posting about your product or service ranges, go easy on the sales copy and let the image or video do the talking, or you could risk losing followers. For a direct sales push approach, use paid ads from your social media profile, as these can target everyone in your target demographic, not just followers.

Referral programs are an incentive program and a marketing tool that offer benefits to a customer for another customer's engagement with the business. This strategy works well on social media, as you can engage a lot of customers at once or ask your followers to share your post for a chance to win something. Referral programs work particularly well to drive further followers on social media as well as to promote a specific product. Theeffectiveness of social media referral programs is enough for some small businesses to run their entire lead generation through social media.

– –

Social media branding is a great way for small businesses to get their brand out there and appeal to their customers. With so much content, many approaches to branding and the complexities of social media algorithms, it can seem overwhelming at times. Taking the time to create authentic designs that reflect what your business is about will instantly have an impact. By using a content schedule, you will be able to retain your growing audience and build a relationship with them over time. As you track the performance of your posts, you will begin to improve the quality of the content and drive further engagement. Once you have established an audience you can utilise, you can begin to market your business with referral programs.

These are the key factors that will get your business on its way to mastering social media branding. Once you have incorporated these tips into your strategy look for other experts in social media branding, as social media is an ever-evolving area of business with new ideas all the time.